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Tec icon Gen Z Is Kicking In The Door Tech Event Tec5 Tiny




15:00- 17:00

Åboulevarden 69
8000 Aarhus C

Tec Five-Tec-O-Meter

Anne Matthiesen, Sofie Overgaard and Henning Nielsen

Generation Z is kicking in the door. Are you ready?

The event will be in Danish



All research is pointing to the fact that the young people of Generation Z (1996-2012) isn’t just becoming strong buyers, they’re also the group that affects other consumers the most.


Therefore, we hope you take the youth very seriously.



But how do you make sure that the door to your channels is open for the youth – both now and later?


In this talk we’ll look further into what characterizes the young consumer group, how they behave on the internet and what they actually think about the future of commerce.


As a B2B business, you’re probably thinking: “This isn’t relevant for me. They’re way to young to classify as our target group.” Well, you’re wrong. The future generations will consume online in various contexts. Both at the job and in the club.


A lot of the youth is already working as buyers and in the next decade Generation Z will account to an even bigger part of the business industry.





15.00: “Who is Generation Z?” W. Anna Matthiesen, Vertica

Drawing from the newest research, Anna will give an introduction to Generation Z and what characterizes them as consumers. The talk includes inspiring examples of businesses, that have cracked the code when it comes to communicating to and with Gen Z.


15.30: The chef’s favorites and networking


16.00: “Do you dare to let Gen Z review your costumer experience?” W. Sofie Overgaard and Henning Nielsen

One thing is to hear about Gen Z. But why not meet a representative? We have invited 19 year old Sofie, who together with our skilled UX’er Henning will consumer test a digital consumer experience – live! Do you dare to let your consumer experience come to a test?


16.30: Questions and thank you for coming!


You can sign up here