Large marketplace for families with children strengthens with former Trendsales profile

Denmark’s largest marketplace for families with children who want to shop second-hand is taking a new step on its growth journey with both a new profile and a new launch. Reshopper has just gone live with a new web version of the service and appointed former Head of Marketing at Trendsales, Reinis Andersons, as its new CMO.

The goal is to make second-hand shopping even easier and more accessible for families with children, while strengthening Reshopper’s position in the growing second-hand market.

“I’ve long been a big supporter of Reshopper, and with four kids, I simply can’t afford not to make secondhand the preferred choice for both the bank account and the carbon footprint,” says newly appointed Reshopper CMO Reinis Andersons in a press release.

With almost 4 million active ads, Reshopper is already one of Denmark’s most comprehensive platforms for used children’s clothing and equipment. Until now, the platform has primarily been mobile-based, but with the launch of a full web version, both buyers and sellers now have easier access from the computer. Users with many items for sale have particularly requested this functionality.

A game changer

The web version is also expected to improve the platform’s visibility in search engines, which can lead to an increased influx of new users and an overall strengthening of the user experience across devices.

“For many years, we have prioritized our app because it has provided the best experience for our users. That priority hasn’t changed in any way, but we have simply expanded the platform to make it even more accessible,” says Mikkel Fog, Head of Product at Reshopper.

Reshopper is growing in line with a general trend in the market. Economic uncertainty and increased awareness of sustainability are leading more families with children to choose reuse over new. With the new web platform and strengthened marketing efforts, Reshopper will be better positioned to meet the demand and maintain its leading position in the segment.

“It’s a game changer. A lot of shopping journeys still start with a simple Google search. Previously, you could only find our products through the app, but with the web version we can now ensure that users’ products are seen by even more people and in some cases replace a new purchase with a recycled item instead,” says Mikkel Fog.

Reshopper currently has over 300,000 active users and facilitates more than 2 million transactions annually.

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