Million-dollar investment in Aarhus-based SaaS company: “The timing and partner are perfect”

With Copilot Capital on board, PriceShape aims to amplify its focus on improving the current service, optimize the use of AI and consider potential acquisitions. The two founders will continue to serve as co-CEOs and retain a significant equity stake in the company, enabling the company’s ambition to take the lead in the market.

“We are very excited about this agreement that will enable us to achieve market leadership. We are already driving a fundamental change in the retail market. In fact, it’s changed forever. Now we want to accelerate. Over the past six years, we have turned down several funding opportunities – but we truly believe the timing and the partner is perfect. Copilot has been equally professional and excited about our work at PriceShape and what we can offer leading global brands,” says Frederik Christiansen in a press release.

A new era for dynamic pricing in retail

Founded in 2018, PriceShape has established itself as a key player in dynamic pricing without external funding until now. The company’s pricing robots allow retailers to customize prices and ensure profitability in real-time, creating a revolution in online commerce. Hundreds of leading global brands have already implemented PriceShape solutions.

“We were incredibly impressed with PriceShape’s development and the way they have run their business. The founders have built a unique system that turns raw data into valuable, actionable insights. It’s not just about scraping millions of websites – what makes them stand out is how they make it easy for their customers to act on the data. We truly believe in their vision and want to go on this journey with them,” says John Messer, Managing Partner at Copilot Capital, about the investment.

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